
The book behind the movement
Ninety-five theses started a movement. This book shows you how to lead it.
Ships January 2027.
147 signers from 18 countries

The problem
Every printer can match your price.
Every press can match your speed.
And the market learned to care about neither.
The internet did not kill print. We devalued it ourselves.
The shift
Flat print competes with screens. Dimensional print competes with nothing. This book is the case for touch - and the playbook for putting it to work.
Who it's for
Printers
Stop competing on price. Start setting it.
Printers
Stop competing on price. Start setting it.
Brands, designers, marketers
Make work people keep, not work people toss.
OEMs and industry partners
Give your customers the language and the business case to buy.
Inside the book
I
How the printing industry lost sight of what made print powerful.
II
The neuroscience of touch and why we trust what we can feel.
III
Print's tactile power in a world dominated by screens.
IV
The thesis that changes everything about how we think about print.
V
How embellishment technology is reshaping modern production.
VI
Addressing resistance and building the case for tactile print.
VII
A vision for the future and the movement that will get us there.
Bonus
Tools, templates, and case studies to turn the argument into action.
Proof
Why they signed
"I want to learn more about the ways of embellishment, enhancement, engagement and any other ways print can do more of this with the printed piece."
Paul Strack
North Little Rock, AR, United States
The authors

Kevin Abergel
CEO of Taktiful

Eric Vessels
CXO of Taktiful
Written by the team that has spent years helping printers turn embellishment into revenue.
Editions
All editions ship January 2027.
Founders Edition
$495
Limited to 19
17 of 19 remaining
Signatory Edition
$159
Limited to 95, one for each thesis
93 of 95 remaining
Just want the book? Start here.
Hardcover
$49
Softcover
$29
Ships January 2027. Secure checkout powered by Stripe.
FAQ
Keep competing on price, speed, and sameness. Or start creating print people want to hold.
Not ready yet? Get launch updates.
17 Founders left · 93 Signatory left