The Digital Embellishment Manifesto

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The Digital
Embellishment
Manifesto

The definitive guide to the tactile future of print. 95 theses for printers, designers, and brand owners who refuse to let print become invisible.

Physical Book · Coming Soon

The Digital Embellishment Manifesto — All Editions

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Pre-Order Packages

Ultra-Limited

Founders Edition

$495

Only 19 available

Pre-order open now

Only 19 people will be recognized as Founders of the Digital Embellishment Manifesto. As a Founder, you are not just buying a book - you are underwriting a movement to end commodity print and prove the value of digital embellishment. Your name will be printed in the Manifesto as a Founder, and you will receive a premium sample kit and private implementation support designed to help you turn embellishments into real revenue in your business.

  • Limited to 19 copies
  • One Founders Edition, signed and numbered, reserved exclusively for the 19
  • Your name and company listed in the first printing as an official Founder
  • Premium sample kit showcasing embellished applications you can use in live sales conversations
  • Founders-only implementation workshop focused on how to price, position, and sell embellishment
  • Early access and special pricing on future tools, training, and events related to the Manifesto
Limited

Signatory Edition

$159

Only 95 available

Pre-order open now

For print leaders who want more than a standard book, we created a 95-copy Limited Edition of the Digital Embellishment Manifesto. Each copy is signed, numbered, and produced with the kind of high-impact embellishments we are asking the industry to embrace. This is the version you keep on your desk, hand to VIP clients, or use as a showpiece to start bigger, better print conversations.

  • Limited to 95 copies
  • Signed and individually numbered Limited Edition copy
  • Special embellished cover and inserts not available in the standard edition
  • Your name listed in the first printing as an official Signatory
  • Access to one live launch session where we walk through key Manifesto ideas and how to apply them
  • Digital bonuses (checklists, frameworks, or templates) to help you implement faster

Hardcover Edition

$49

Pre-order open now

This is the core, first-edition hardcover of the Digital Embellishment Manifesto. It is written for printers, converters, and brand-focused partners who are ready to stop competing on price and start selling the value of experience. Use it to educate your team, inspire your clients, and guide your own embellishment strategy.

  • First-edition hardcover of the Digital Embellishment Manifesto
  • Practical frameworks and examples you can apply directly in your business
  • Perfect for owners, sales teams, and client-facing staff
  • Includes digital access to key diagrams or worksheets mentioned in the book

Paperback Edition

$29

Pre-order open now

A more accessible format focused purely on the ideas. Ideal for students, new entrants, and anyone exploring digital embellishment for the first time.

  • Written specifically for printers, converters, and agencies who want to escape commodity pricing
  • Clear frameworks for selling, pricing, and positioning digital embellishments with real-world examples
  • Ideal as a playbook for owners, sales reps, and customer-facing teams to align around one strategy
  • Designed to be shared: keep a copy on your desk and another in your sample room or sales kit
  • Includes digital access to key diagrams or worksheets mentioned in the book

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Advance Praise

What Early Readers Say

“
A Must-Read for Modern Print Leaders In The Digital Embellishment Manifesto, Eric Vessels and Kevin Abergel have delivered an essential wake-up call for the printing industry. Rather than offering vague platitudes, the authors zoom in directly on the core struggle facing today's printers: the endless, draining cycle of competing on price. This book serves as a practical, high-impact roadmap for transformation. Vessel and Abergel brilliantly articulate how to pivot from being a commodity provider to a value-added partner. They outline clear strategies for articulating unique, high-margin offers that don't just satisfy even the most demanding print buyers, but actually delight them. If you are tired of the race to the bottom and want to build a sustainable, profitable business that showcases the true power of print, this manifesto is your blueprint. It is required reading for anyone serious about elevating their print shop's value and margins

Michael Abergel

Retired CEO of MGI USA and cofounder of MGi Digital Technology, MGI Digital Technology