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The definitive guide to the tactile future of print. 95 theses for printers, designers, and brand owners who refuse to let print become invisible.
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Founders Edition
Only 19 available
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Only 19 people will be recognized as Founders of the Digital Embellishment Manifesto. As a Founder, you are not just buying a book - you are underwriting a movement to end commodity print and prove the value of digital embellishment. Your name will be printed in the Manifesto as a Founder, and you will receive a premium sample kit and private implementation support designed to help you turn embellishments into real revenue in your business.
Signatory Edition
Only 95 available
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For print leaders who want more than a standard book, we created a 95-copy Limited Edition of the Digital Embellishment Manifesto. Each copy is signed, numbered, and produced with the kind of high-impact embellishments we are asking the industry to embrace. This is the version you keep on your desk, hand to VIP clients, or use as a showpiece to start bigger, better print conversations.
Hardcover Edition
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This is the core, first-edition hardcover of the Digital Embellishment Manifesto. It is written for printers, converters, and brand-focused partners who are ready to stop competing on price and start selling the value of experience. Use it to educate your team, inspire your clients, and guide your own embellishment strategy.
Paperback Edition
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A more accessible format focused purely on the ideas. Ideal for students, new entrants, and anyone exploring digital embellishment for the first time.
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Advance Praise
A Must-Read for Modern Print Leaders In The Digital Embellishment Manifesto, Eric Vessels and Kevin Abergel have delivered an essential wake-up call for the printing industry. Rather than offering vague platitudes, the authors zoom in directly on the core struggle facing today's printers: the endless, draining cycle of competing on price. This book serves as a practical, high-impact roadmap for transformation. Vessel and Abergel brilliantly articulate how to pivot from being a commodity provider to a value-added partner. They outline clear strategies for articulating unique, high-margin offers that don't just satisfy even the most demanding print buyers, but actually delight them. If you are tired of the race to the bottom and want to build a sustainable, profitable business that showcases the true power of print, this manifesto is your blueprint. It is required reading for anyone serious about elevating their print shop's value and margins
Michael Abergel
Retired CEO of MGI USA and cofounder of MGi Digital Technology, MGI Digital Technology