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A Must-Read for Modern Print Leaders In The Digital Embellishment Manifesto, Eric Vessels and Kevin Abergel have delivered an essential wake-up call for the printing industry. Rather than offering vague platitudes, the authors zoom in directly on the core struggle facing today's printers: the endless, draining cycle of competing on price. This book serves as a practical, high-impact roadmap for transformation. Vessel and Abergel brilliantly articulate how to pivot from being a commodity provider to a value-added partner. They outline clear strategies for articulating unique, high-margin offers that don't just satisfy even the most demanding print buyers, but actually delight them. If you are tired of the race to the bottom and want to build a sustainable, profitable business that showcases the true power of print, this manifesto is your blueprint. It is required reading for anyone serious about elevating their print shop's value and margins