The Authors
Who Wrote the
Manifesto
The Digital Embellishment Manifesto was written by two of the industry's most recognized voices — combining decades of hands-on experience, education, and advocacy for the power of tactile print.
20+ years in luxury print & digital embellishment
Former SVP Sales & Marketing, MGI Digital Technology
Expert in brand engagement through tactile print
Global speaker & industry educator
CEO & Founder
Kevin Abergel
Taktiful
Kevin Abergel brings two decades of successfully selling and marketing luxury print with digital embellishments and universal design to companies all over the world.
He dedicates his time to solving his customers' business problems through innovative printing technologies, all with a keen eye on increasing brand engagement, brand recognition, and brand awareness.
He believes the key to selling more product is by bringing its value proposition directly to the packaging — and devotes considerable time thinking strategically about how embellishments and finishes make that possible.
He continues to study the effects of how luxury print leaves a deeper footprint in the brain, and why brands are remembered long after the box has been opened.
Prior to founding Taktiful, Kevin worked his way up the ranks at MGI Digital Technology — holding roles including SVP Sales & Marketing Americas and APAC, North American Marketing Manager, EMEA Sales & Marketing Manager, and Director of EMEA Marketing.
Founder of WhatTheyThink.com - A widely read and respected global printing industry media brand
Host of popular "Taktiful Tuesdays" video podcast (53+ episodes)
Oversees Taktical - Taktiful's Training Division
Expert in workshop facilitation, customer experience, partner enablement, and marketing
Leader in digital embellishment education
Chief Experience Officer
Eric Vessels
Taktiful
As Chief Experience Officer at Taktiful, Eric leads the charge in shaping and enhancing both the customer and partner experience. His role is pivotal in ensuring that Taktiful's clients not only receive exceptional service but are fully equipped with the knowledge and skills to succeed in an evolving marketplace.
By overseeing the Taktical training division, Eric ensures that partners and customers are empowered through specialized education, workshops, and hands-on training — enabling them to maximize the value of Taktiful's innovative solutions.
Eric is also the host of Taktiful Tuesdays, the industry's leading podcast on digital print embellishment, where he interviews leading voices across print, packaging, and brand design.
His deep commitment to client success and engagement is central to his leadership, driving Taktiful's reputation as a customer-centric company focused on delivering unparalleled value in the print industry.
About Taktiful
The Digital Embellishment Specialists
Taktiful builds cutting-edge AI solutions and expert training programs to help drive the successful adoption of new digital print embellishment technologies — worldwide.
Visit Taktiful.com